Our Logo

The ships wheel symbol reminds us that each of us is at the helm, navigating and controlling our fortunes and wealth.

The anchor is a symbol of strength, holding down ships even in the stormiest of weather, just like the courage and strength in each of us that allows the ship of our portfolio to withstand the financial storms that periodically roil the markets. It is also a symbol of hope. When an anchor is raised from the water, we enter a new era just as when a ship sets sail. We are alive and eager with excitement and hope for what is to come. It encourages us to follow the plotted course and carry on with our plans, to stay steadfast with our vision of the dreams we have ahead.

Wheels are mobile circles, always rolling, turning, and moving through all things. To us, the wheel represents the circulatory motion of wealth in our lives. Ideally, money flows in and out of our lives in a beautiful, fluid motion – never too much, never too little – always plenty to go ‘round.

We Believe

We believe in approaching each client’s financial plan and investment portfolio with the same respect and care we would give to our own family members.

We believe in being there for you – to answer questions and offer guidance through all of life’s twists and turns.

We believe that financial planning is not a product, but a process. And that process begins with a conversation.

We believe a healthy respect of risk is good when it comes to preserving your wealth, but a total aversion to risk can hinder your ability to ever build wealth.

We believe in meticulous research and analysis. We’re making educated decisions, not just throwing darts and hoping for a win.

Tell a Friend

Meet Annette

Annette Sun, CFP®, CMFC®

President & Founder

Annette Sun is President, Founder, and Financial Advisor at SW Private Wealth. With more than 18 years of experience in the investment industry, Annette focuses on retirement planning and investment management for families, busy professionals, women, and retirees.

A native of Boston, Massachusetts and a graduate of Boston University, Annette is a CERTIFIED FINANCIAL PLANNERTM professional (CFP®) – a designation earned through a rigorous examination process and held by less than twenty percent of all financial advisors.1 She also holds the Series 65 securities license and the Chartered Mutual Fund CounselorTM (CMFC) designation. She is a member of the Financial Planning Association and was recognized in Boston Magazine as a FIVE STAR Wealth Manager in 2017 and 2018.

Read More